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Pink Power 2020

To empower women entrepreneurs through this initiative by creating a business platform at Inorbit malls across all 5 geographies.

The Initiative

  • To encourage women entrepreneurs to run their business at Inorbit Malls
  • On 8th March International Women's Day women entrepreneurs are invited to share their business ideas. Registration closes on 15th April 2020
  • Shortlisted participations will go through a series of rounds. First will be the Personal Interview with an internal and external jury, participants will also get a chance to showcase their products
  • Further participants will be shortlisted for a 9 day flea market free of cost at the Mall (tentatively scheduled from 18th May -26th May 2020)
  • Final winners will be chosen basis the sale, In Mall customers will get a chance to vote for their favorite brand and an secret jury will also interview them at the time of the flea
  • Winners will be given free retail kiosk space at for a period of 3 months and additional 3 months based on the sales performance and also marketing support for their brand visibility


  • 3 months of free retail space and additional 3 months based on the sales performance
  • Marketing support by Inorbit throughout the period of the kiosk
  • Creation of marketing content for promotions
  • Tie-up with select In Mall events


Selection Criteria - Pink Power 2020


  • 18+ years and above
  • Indian National
  • Having an existing business set-up
  • And fall under following categories

Business Categories

  • Apparel: Ethnic or Specialty
  • Casual: Boutique Wear/Handmade/Designer
  • Accessories: Junk, Ethnic, Designer
  • Footwear: Ethnic, Boutique Wear/Handmade/Designer
  • Bags: Boutique/Handmade/Designer
  • Stationary: Gift Articles
  • Handicraft
  • Home Decor
  • Food & Beverage: packaged food, dry food and ready to serve

Parameters Of Selection

  • Concept & Originality
  • Relevance to Retail
  • Scalability (In terms of the potential for growth)
  • Passionate and result oriented


Abby Award


DMA Asia Award Gold Asia


Effie Award


ICSC Award Finalist


ICSC Shopping Center Award


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